Prime objectives of using e Marketing channel
Customer Acquisition :
Targeting the right segment with the suitable and attractive offers.
Promotional Communication :
Communicating the events, promos , new launches etc.
Customer Retention :
Focusing at loyal customers ie. customers who have bought. Engaging them with newsletters, updates, greetings etc.
Transactional based communication :
Order confirmation, delivery confirmation World over Email marketing is increasing. With response rates that range from 3-15%, businesses can not overlook the power, effectiveness, and cost savings that responsible; selecting email marketing can bring to an organization.