Digital technologies are transforming every industry, and many companies need to reinvent their business to survive in this dynamic environment. Rising to the digital challenge often involves creating new business models, finding new ways to innovate, leveraging digital and social marketing tools to engage with consumers, and designing new organizational structures to spark entrepreneurship. Using a diverse set of global case studies from digital companies such as Amazon and Flipkart, as well as legacy companies like the New York Times and Comcast, this program provides a framework for formulating and driving your digital strategy. The intensive curriculum is specifically designed for senior executives who play a strategic role in shaping overall corporate strategy.
WHAT YOU CAN EXPECT
Engaging in rigorous analysis and intensive debate about companies that face serious digital challenges, you will learn how to identify and build on the opportunities that accompany digital transformation. By the end of the program, you will have a comprehensive framework and set of tools for driving digital strategy in your own organization. The program will highlight both the strategic and the implementation challenges of this journey.
YOUR COURSE OF STUDY
Using in-depth global case studies and current research, this digital marketing course will explore the latest trends and examine four key components of digital leadership—how to reimagine your business, reevaluate your value chain, reconnect with your customers, and rebuild your organization for the future. With the focus on digital transformation rather than digital tactics, you will learn how to build and manage new platforms and ecosystems, and engage successfully with customers using digital, social, and mobile marketing.
WHO IS RIGHT FOR THE PROGRAM
This digital marketing course is designed for senior executives who have a strategic role in shaping overall corporate strategy and driving digital strategy. Because of the collaborative nature of this program, individuals and teams are encouraged to apply.
Every Harvard Business School Executive Education program is developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through publishing, consulting, and teaching, HBS faculty leverage their business expertise and field-based research to develop enduring concepts that shape the practice of management. The result is an Executive Education teaching team whose groundbreaking insights challenge participants’ thinking and enable them to become superior business leaders.
The Admissions Committee meets monthly, and admits qualified candidates on a rolling, space available basis. Early application is strongly encouraged. Although there are no formal educational requirements, proficiency in written and spoken English is essential. Because Executive Education programs enhance the leadership capacity of the participants as well as their organizations, HBS expects the full commitment of both.